Do you know the environmental cost of your clothing?

The fashion industry is one of the biggest polluters in the world. Twenty-six billion pounds of clothing and textiles pile up in landfills each year—95% of which could have been re-worn or repurposed. As a global leader in reuse, we know that when we all make small changes, together we can make a big impact on our planet. Because the most sustainable clothing...is the clothing that already exists.

A flowing shower head

Don't go with the flow.

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Niagara

We are what we wear.

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Mississippi River

Save more than money.

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I give a shirt. It takes 700 gallons of water to produce just one new cotton T-shirt, as much water as you’ll drink in 2 ½ years. It takes zero gallons to thrift one.

When you wear thrifted clothing, or donate pieces you no longer need to one of our nonprofit partners, you give items a second chance to live on. Because the most sustainable clothes on Earth are the ones that already exist.



Art installations.

A picture (or an art installation) tells a thousand stories, so does all the reused clothing used to demonstrate how much we unneccessarily waste—every year.

An oil drum with stats saying “North Americans throw away 10.5 million tons of clothing each year. 95% could be recycled.

Landfills shouldn't be laundry piles.

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Photo of a painted graffiti wall with a pipe with clothes spilling out of it.

Sustainable fashion doesn't need to be a pipe dream.

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Street art installation of small statues created from thrown away clothing.

I GIVE A SH!RT® about your clothing footprint.

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Eco fashion shows.

Here's your front-row seat to be inspired by runway-worthy collections made entirely from thrifted clothing, textiles, and accessories found in our stores.


The 81 lb Challenge.

We’ve partnered with the world’s largest Eco Fashion Week to challenge influential designers (including a Project Runway All-Star) to create an entirely upcycled collection—all in in one month—using 81 pounds of textiles from our stores. That’s the amount of clothing the average American throws away each year.

Four models coming down a runway in upcycled outfits in cream and black.
  • Evan Biddell
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  • Kim Cathers
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  • Evan Ducharme
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  • Thrift Chic challenge.

    We gave some of the most imaginative stylists we know $500 and challenged them to create amazing collections using clothing, textiles, and accessories pulled directly from our racks.

    Four stylishly dressed women holding upcycled handbags.
  • Nicolette Lang-Andersen
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  • Alyssa Blanco
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  • Claire Bouvier
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  • Sara Gourlay
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  • Thrift Proud®

    Check out these Thriftorials and more for style inspiration.

    Model in an upcycled jacket, pants, and long beige gloves against a recycled pine floor.

    As seen in Fashion magazine.

    Go behind the scenes of a sustainable shoot with Fashion magazine.

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    People inside a white building around a 28’ mannequin made of thrown away clothing.

    New York Fashion Week and a 28' tall mannequin.

    A "Stain-Less, Waste-Less" art installation.

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    Thrift Proud

    It’s the thrill of finding “this is exactly what I need," the "why not," and “where’d you get that?!”
    It’s one-of-a-kind finds for one-of-a-kind people.
    It’s reusing, repurposing, and upcycling, helping save the planet while saving a few bucks.

    This is thrift.